07 Oct Ways to help cats and their caregivers prepare for veterinary visits

October 7, 2025 by Kirk Augustine
Source: CATalyst Council, Feline Findings

We continue our collaboration with Gina Fortunato and Kristin Wuhrman to share actionable insights from Catalyst Council research to support growth in the feline care segment. Thank you for reading the first edition posted September 23rd . Link

Feline care is a current industry growth segment. However, barriers, especially stress and uncertainty, still suppress veterinary visits. Sadly, 70 percent of cats are not getting regular veterinary care.

Source: Feline Findings, CATalyst Council, October 6, 2025. Link. A simple playbook of pre-visit education, predictable low-stress delivery and personalized follow-through can convert interest into adherence and strengthen the cat–caregiver–clinic relationship.

“Helping caregivers prepare for visits is one of the simplest, highest impact opportunities to get more cats into veterinary practices.”